Offered Programmes
MBA - Marketing Management
Programme Overview
The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies. The curriculum focuses on developing students’ critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion.
Programme Outcomes
- A significant project (dissertation) for the UPES MBA in Marketing Management program enables students to focus on a particular marketing topic while developing important research and problem-solving abilities.
- Students participate in actual projects and summer internships with businesses, which give them practical experience and improve their comprehension of real-world marketing difficulties.
- Graduates of the flexible MBA in Marketing Management program can work in both sales and marketing positions in businesses.
- Students gain from a variety of activities, including research projects, conferences, seminars, internships, and student and teacher exchange programs, all of which help them build important industry relationships.
Career Opportunities
Marketing-focused MBA graduates have many job options in a variety of sectors, including consumer products, technology, healthcare, and finance. They can expect to work in a variety of positions, such as social media manager, digital marketing manager, marketing manager, product manager, and brand manager. Marketing MBA graduates can look into opportunities in consultancy, education, and government in addition to industry-specific positions. For MBA professionals looking for flexible and fulfilling career pathways, the wide variety of employment choices in marketing makes it an alluring alternative.
The students might choose from the following career choices in the marketing industry.
- Brand Manager
- Product manager
- Marketing Manager
- Digital marketing Manager
- Social Media Manager
Eligibility:
The following are the minimal requirements that interested candidates must meet in order to be eligible for an MBA in Marketing Management: Class X, XII, and graduation grades must be at least 50%. graduation in any field from an accredited university
