NMIMS offers short-term certificate courses (3-6 months) designed for career advancement. These are delivered through its online and distance learning arm, NMIMS Global.

 In the digital sphere, digital marketing is a potent tactic that aids companies in reaching their target market, building brand recognition, and boosting sales. The essential ideas, resources, and methods needed to establish a successful online presence are introduced in Digital Marketing Fundamentals.

Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, email marketing, content marketing, and web analytics are among the fundamental subjects covered in this course. Students will gain knowledge about how to develop effective digital campaigns, search engine optimize websites, and improve marketing tactics with data-driven insights.

While PPC advertising enables companies to reach potential clients through targeted adverts, SEO is essential for increasing a website’s presence on search engines. Facebook, Instagram, LinkedIn, and other platforms are used in social media marketing to interact with audiences and foster brand loyalty. While content marketing concentrates on producing valuable information to draw in and keep customers, email marketing assists firms in cultivating relationships with their clients.

The course also looks at web analytics tools like Google Analytics to track user activity and gauge the effectiveness of campaigns. Marketers may increase ROI and make well-informed judgments by comprehending important metrics and evaluating data.