Offered Programmes
BBA - Marketing Management
Programme Overview
The UPES BBA in Marketing Management program is a thorough undergraduate degree that emphasizes the fundamental ideas and procedures of marketing. The program, which lasts three years, covers a wide range of subjects to give students a strong foundation in marketing. Students acquire a comprehensive grasp of the industry through classes covering topics such consumer behavior, product creation, pricing, distribution, marketing, and promotion.
Programme Outcomes
- Through summer internships and live projects with businesses, students work on significant initiatives and acquire practical experience.
- Students gain practical insights into the marketing field through industry visits, real-world case studies, and guest lectures from professionals in the field.
- In order to create a thorough and engaging learning environment, the BBA Marketing Management program promotes faculty and student interchange, research projects, seminars, conferences, and internships.
- The school has gained noteworthy rankings, ranking among the top 25 Business Schools in India by India Today Ranking Issue 2021 and 39th in India in the Management Category by NIRF 2023.
- With industry partnerships with well-known firms like KPMG, TATA Power, HPCL, Essar Oil, and others, the BBA Marketing Management program provides students with beneficial networking and employment prospects.
Career Opportunities
Marketing-focused BBA graduates have a wide range of employment options in sectors such consumer goods, technology, healthcare, and finance. They can look forward to exciting positions such as social media manager, digital marketing manager, product manager, brand manager, and marketing manager. Graduates with a BBA in Marketing Management might also look into jobs in government, education, and consultancy.
- Brand Manager
- Product Manager
- Marketing Manager
- Social Media Manager
- Digital marketing Manager
- Marketing Analyst
- Marketing Consultant
Eligibility:
Interested students must meet the following minimal requirements to be eligible for a BBA in Operations Management: 50% or higher in Classes X and XII.
